Every legend starts somewhere. "The World is Listening" is a rallying cry for musicians to keep following their sound. A celebration of musicians at every level, from up-and-coming artists to GRAMMY-winning superstars. At the heart of the campaign is GRAMMY Amplifier, a social media platform that gives emerging musicians the chance to have their tracks tweeted out by some of music's biggest icons.
We shot and edited Teaser Videos to build buzz and to be shared throughout the internet.
Amazing photographer James Minchin shot all of our print and OOH. Thank you for making us look so good. More Here>
Posted by the Grammys on Instagram and Tweeted out to build buzz and tease The World is Listening before launch.